1. Read a book.
2. Watch a video.
3. Attend a speech or workshop.
4. Enroll in an online course

Now suppose that in addition to being more knowledgeable you wanted to become skillful at something. It could be anything like golf, karate, selling refrigerators, negotiating, making presentations, etc. The point is you want to become truly proficient. Your objective is not just to know something; you want to be able to do something, and do it well. If skill is your objective, then your only option is to practice with an expert coach under realistic working conditions until you achieved fluency.

When you do something repeatedly – trying to perform up to an explicit standard – your mind and body get the “feel” of doing it proficiently. And the “feel” of doing it is the skill. If you don’t acquire the feel, you haven’t acquired the skill. Further, the feel is acquired only by using the skills to produce a real result: A good golf stroke, a sale, a successful negotiation.

Coaching the actual performance shortens the time it takes for an individual to become proficient enough to achieve the desired result repeatedly. Eventually, the new behavior becomes a preferred and self-chosen way of behaving.

Yet, when it comes to interpersonal-skills training in the business world – the teaching of so-called “soft skills” such as listening, leadership and teamwork, practicing with an expert coach under realistic working conditions is the least chosen development method. And that is the real reason behind the endless hand wringing in the corporate training field about how hard it is to get “learned” skills to transfer from the classroom to the job. It is also the reason that in difficult economic times, the training budget is often the first one cut, and it’s our fault

Training vs. Education
There is a great deal of difference between training and education, though the vast majority of trainers are not aware of it. Educating is not the same as training. For most people, there is no causal relationship between education and performance. There is, indeed, a causal relationship between training and performance. Knowledge isn’t power. Competence is power. Power is the ability to create a desired effect and that is performance.

To educate is to increase intellectual awareness of a subject. To train is to assist someone become proficient at the execution of a given task. Many wonderful things can be said about education, but education doesn’t cause competence.

Try making a youngster competent at riding a bicycle by sitting her down at the kitchen table and explaining how to ride a bicycle. Try taking a one-hour golf lesson from someone who uses typical online “training” methods. He’ll meet on your computer screen far from the golf course, talk to you about a golf swing for 30 minutes, show you his swing for 10 minutes, let you take make-believe swings at an imaginary golf ball for 5 minutes, then ask you to write an “action plan” describing how you will apply what you’ve “learned.”

Skeptics will protest that some people who receive education in soft-skills areas actually do turn out higher performance as a result: They do, in fact, get better at selling or influencing or working in a team. And this is true-for maybe 10 percent to 15 percent of the trainees. In fact, that 15 percent were already skillful before they attended the latest online educational offering. If you take anyone who is already competent and add more education, you often will get better performance to some degree.

What about the other 85 percent or 90per cent? It make no sense to pretend that the training department’s job is simply to deliver some information about skills (The Five Key Practices of Famous Leaders, The Ten Fabulous Values of Team Players), and then abdicate responsibility for proficiency to the person’s manager/supervisor. If you accept the title of “trainer,” your task is to make people competent, not just more aware. Blaming managers because the “skills” you supposedly imparted in your educational event failed to transfer to the job site is irresponsible.

Real Training For Real People
Begin by abandoning notions of what people ought to know or what sort of attitudes they ought to have or even how people acquire knowledge. Instead, ask, “How does one acquire skillfulness?” The most efficient and effective way to acquire skillfulness is straight forward: 1) Spend a little time educating about the results to be achieved and the skills to be executed in order to obtain those results. 2) Spend a lot of time practicing, with a coach who can reduce trial and error time, until fluency is achieved.

In the hands of a good trainer or coach, Step 1 takes up 5 percent to 10 percent of the allotted time. Step 2 takes up the other 90 percent to 95 percent. Step 1 is purely education. Step 2 is training.

If the student isn’t doing it, it isn’t training. A day spent talking about skills will not make anyone skillful. Nobody gets the “feel” for real execution, done to a specific standard of competence, and if they don’t acquire the “feel,” they don’t acquire the skill.

Even if you agree with these points you may say: “Fine, but all of that would have to be done in the field. It can’t be done in a classroom. And even if it weren’t too expensive and difficult to put that many expert coaches in the field, we don’t want our trainees practicing on real customers. So how we do make them proficient before we send them into the real job environment?”

There is a way.

How to Do It

To do real training in soft skills, start by taking a tip from advocates of “action learning”: Invite people to a meeting room for a genuine working session—into which some coaching will be added. You can provide some online pre-meeting assignments and education to maximize your work session time.

The purpose of this working session is to evaluate and make decisions about ideas for improving the business: Real ideas for real improvement that will make a real difference to the company. Ask participants to bring their own ideas to the meeting. Stipulate that these ideas must meet two criteria. First, the people in the meeting must be capable of implementing them; that is, someone in the room must have the authority to give a real yes or no to the idea. Second, if adopted, the improvement must be both measurable and capable of producing financial consequences for the business within 90 days.

In other words, you don’t want ideas such as, “Let’s change the cafeteria’s vending machines.” That might be an improvement, all right, but it’s unlikely to produce a measurable ROI within three months. Your online pre-work gave them a quick educational overview of the skills that would most likely help them gain the commitment and support they’ll need to implement their ideas.

Next you must also clearly define what “skillful” means – not just what the skills are. For instance, you are skillful at “showing respect” if you can acknowledge another person’s point of view so well that the person begins to feel they are being taken seriously within 15 seconds.

Make this introduction as succinct as possible. Then put everyone to work on the task of trying to gain commitment and support from one another. Coach them while they do so. Make them do it over and over again, until at least 85 percent of them have become proficient at the skills and have achieved concrete desirable results.

An obvious “desirable result” is that a participant gains the needed support and approval for a good idea. A less obvious but no-less acceptable result is that the participant becomes persuaded that his idea is flawed, but accepts this with no hard feelings; that is, the participant and his “adversary” agree that the idea is a nonstarter, and emerge with their relationship undamaged or even strengthened.

You can stop worrying about “reinforcement.” Why? Because we all naturally keep doing what works. We only need the goading or encouragement or reminding of managers when we can’t produce the results we want.

Online “training” is acceptable and even preferred when the desired outcome is to educate.

Doing the real training is required and perfectly feasible, even with large groups of people when the desired outcome is acquiring skill and proficiency. This approach – Educate briefly, then train at length – is the method of martial arts trainers. It’s the method of sports teams. It’s the method of coaches in the performing arts. It works.

This formula almost always achieves measurable success, regardless of the skills you’re trying to develop: Selling, leadership, teamwork customer service, problem-solving and so on. Instead of seeing slight improvements in the performance of those 15 percent of trainees who were already capable, you’ll send 85 percent out the door with genuine skillfulness instead of mere awareness.

The group is producing real initiatives that will make or save money, your company can expect a very healthy return on investment within three months. These outcomes are critical in these difficult economic times. And nobody will have to ask you again if your training actually makes a difference.

G. Thomas Herrington and Patrick T. Malone are co-authors of the new book Cracking the Code to Leadership and Senior Partners at The PAR Group, an international training firm headquartered in Atlanta. They may be contacted at info@thepargroup.com.