The Digital Landscape, a comprehensive online training program designed to help advertising and media agencies keep pace with the ever-changing tools, terminology and applications of digital communications is being launched today by the 4A’s.
Aimed at beginners as well as veterans across a full spectrum of industry disciplines, this unique e-learning program will help 4A’s agency members integrate digital thinking into the work they do for clients.
“Our goal is to consistently provide industry-leading programs that help our members make more informed marketing decisions,” stated Nancy Hill, President-CEO of the 4A’s. “The Digital Landscape is an excellent example of how we are providing the necessary tools to meet the challenges brought on by the rapidly growing digital environment.”
The Digital Landscape program is a collaborative effort of more than 50 content authors and editors from GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Outrider, Catalyst, M80 and Joule.
“More than 2,000 of our people from across all disciplines have benefited from this digital training program,” said GroupM Interaction Chief Operating Officer John Montgomery, one of the program’s chief architects. “It has proved to be an invaluable integration tool that has advanced digital knowledge across our agencies. I can only imagine it will offer the same benefits to any 4A’s members who choose to take advantage of it.”
Divided into 13 modules, program content covers the entire digital arena including ad serving, digital media planning and buying, search, analytics, and emerging media.
The interactive program, with 24/7 access from any location with Internet connection, features avatars who guide users through each module that takes approximately 30 minutes to complete, followed by knowledge tests at the end of each session to help users monitor progress throughout the program. It also features a Digital Marketing Glossary of over 500 terms and a comprehensive FAQ section.
In order to meet the rapid changes in the digital media world and remain relevant, the program has been designed to allow for regular updates. Extensive use of flash, rich media and video, makes the content fun and engaging.
This custom built on-demand program is supported by Knowledge Anywhere, a leader in the distance learning field.
About the 4A’s
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information, visit our Web site at www.aaaa.org.
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